(BusinessLive) AR has quietly infiltrated societal and social awareness in a way that is neither othering nor intrusive, as most tech breakthroughs often seem to the masses. At its presentation at the recent Mobile World Congress in Barcelona, Spain, Samsung unveiled its AR relationship with cosmetics brands Sephora and CoverGirl, showing how to make purchases with a cellphone camera. The technology is only available for use in the US, China and Korea, but Samsung has promised it will soon extend this to include other brands and products in other countries. Samsung’s announcement has enormous implications.
These developments won’t bring on the death of bricks-and-mortar stores just yet. People still like the tactile feel of physical objects — even if your image in the changing-room mirror haunts you long after you’re done.