The Alexa home assistant is set to make Jeff Bezos17; company $11 billion by 020. (David Ryder/Getty Images), Inc. (Nasdaq: AMZN) has one of the hottest gift ideas of the 2017 holiday season with its Echo powered by home assistant Alexa. But Amazon investors expect Alexa to be more than just a novelty, and RBC analyst Mark Mahaney says Alexa will drive major revenue growth for Amazon in coming years.

According to a new survey by RBC, selling Alexa-enabled devices is just the tip of the iceberg for Amazon. The true value for investors is having the Amazon ecosystem integrated into users’ homes.

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