This new YouTube feature aims to stop unauthorised content re-uploads Google-owned YouTube is introducing a new called “Copyright Match Tool” to help YouTube creators who have faced issues with unauthorised re-uploads of their content.

With the new feature, would run a scan after a new video is uploaded to see if there is any other video that resembles the uploaded video very much or is the same. If there is a “match”, it would appear on the “matches” tab, the company said in an official blogpost

“We’ve been testing this tool with creators for nearly a year to make it safe and effective for the whole community,” the company said.

If in case a match of an already uploaded content is found, the original uploader would have the option of getting in touch with the other creator or request YouTube to remove the re-uploaded content.

The feature would start rolling out from next week to YouTube creators with more than one lakh subscribers.

“As this is a powerful feature, we will monitor usage closely and will continue to expand over the coming with the long-term goal of making it available to every creator in the ‘YouTube Partner programme,” the blog post said.



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