Meredith Wood

Head of Content and Editor-in-Chief at Fundera
Meredith Wood is the head of content and editor-in-chief at Fundera, an online marketplace for Small Business Loans. Prior to Fundera, Meredith was the CCO at Gates. Meredith manages financing columns on Inc., Entrepreneur, HuffPo and more, and her advice can be seen on Yahoo!, Daily Worth, Fox Business, Amex OPEN, Intuit, the SBA and many more.

Latest posts by Meredith Wood (see all)

Invented in 2009, is a fully digital form of currency. It has gained popularity over the years, with giants like Microsoft and Dell now accepting the cryptocurrency. Bitcoin is dependent on an underlying called blockchain to keep your digital money safe and secure. Because it’s fully digital, there is very little government oversight, and banks and traditional financial institutions do not play a role in managing the currency.

These features of Bitcoin make it egalitarian in many respects, but there are also downsides to an unregulated currency. Below we’ll look at some of the features of Bitcoin to consider whether or not your startup should branch out into accepting the currency as a form of payment.

No fees

One of the major benefits of using Bitcoin is that there are no fees to receive payments. Because there are no banks facilitating the transaction, it’s possible to process the transaction without a fee. This is a major benefit to using Bitcoin over credit cards, which typically have a two to three percent processing fee.

Additionally, if you deal with or clients who are based overseas, using Bitcoin is a way to avoid transaction fees that come with foreign credit card charges or wire transfers.


Related: 10 Ways to Grow Your Business Using Cryptocurrency Apps and the Bitcoin Ecosystem

Bitcoin allows quick transaction times

With a credit card transaction, both the vendor’s bank and the purchaser’s card issuer have to verify each payment. This results in a delay in the funds hitting your bank account; the average credit card transaction takes 24 to 48 hours to be processed.

With Bitcoin, the transactions do not need to be verified by a bank, making the transaction times very quick: typically around minutes.

Trend toward digital wallet

According to Business Insider, mobile payments are on the rise and are expected to reach $503 billion by 2020. While some consumers have been hesitant to eschew more traditional forms of payment, as large companies offer more incentive to switch over to digital transactions, the expectation is that customers will make the move. As an entrepreneur, becoming an early adopter of the trend toward the digital wallet may help you stand out with customers that are looking to take advantage of this new technology.

No payment disputes

If your startup faces issues with consumers disputing credit card or PayPal charges for items or services that they received but just didn’t like, making a move to Bitcoin may be smart for you. Bitcoin transactions are irreversible, meaning you won’t be left worrying about disputes to charges if your customer is unhappy with the good or service you provided.

No PCI compliance

When your business accepts credit cards, you are required to meet Payment Card Industry (PCI) data security standards, to ensure that you’re protecting the personal information of all of your customers. Complying with these regulations can be a costly and time consuming process. With Bitcoin, you are required to meet some security standards, but they are nowhere near as extensive as the PCI compliance requirements, which saves you time and money.

Lack of regulation as a downside

Although many of the features that make Bitcoin appealing (like its quick transaction times and no fees) are due to its unregulated nature, there is of course a negative side. While the U.S. government recognizes Bitcoin as valid, there are other governments that have restricted or banned the use of the currency. Additionally, because there is no official governing body responsible for Bitcoin, your means of settling any dispute or issue that comes with accepting, holding or spending the currency may not be as clear cut as with a traditional currency.


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Volatility makes planning difficult

Bitcoin has seen tremendous growth over the past few years, but there has been a fair amount of fluctuation in value because it is a purely digital currency not tied to any government. Additionally, a recent decision to split the blockchain has resulted in the creation of Bitcoin Cash, a competing cryptocurrency, which could only add to the volatility inherent in a digital currency. This fluctuation makes it difficult for you to plan financial statements, set your pricing and manage your taxes.

Because Bitcoin and the concept of digital currency are likely uncharted territory for you, it’s best to speak with your accountant and weigh the pros and cons for your specific business before you begin accepting Bitcoin.

If you do decide that Bitcoin is right for you, you can either process payments and invoices by yourself or consider one of the many vendors, such as BitPay and Stripe, that will manage Bitcoin transactions on your behalf.



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