I have a creative writing SaaS app that has the bare essentials right now. I want to follow lean startup principles and begin charging soon.
IR17;m leaning towards not offering a free trial. My main reasoning is that I want to get it in the userR17;s head that theyR17;re paying for something that will eventually get them a return on their investment. They paid, they are ready to use it, and they are ready make some money.
Third question: Is it possible to target a higher-earning audience on facebook? I wonder if Linkedin might be a better option to advertise?