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Results Mixed for Imax VR Centers


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March 2, 208 3:26 pm

(VRRoom.buzz) In 201, made opened six virtual reality –two in New York and one each in Los Angeles, Shanghai, Toronto and Manchester, England — featuring multiple “pods” (a proprietary design) that can be adapted for a variety of immersive experiences, both single- and multi-user. They’re serving as a pilot program to test different types of , pricing models (e.g., whether to charge by length or type of experience) and overall customer satisfaction.
If the experiment proves successful, the plan is to launch a series of centers around the globe at multiplexes, shopping centers and tourist destinations, but so far the have been mixed. “The one in Los Angeles across from the Grove [shopping mall] is making very good revenue, but others are behind the revenue numbers that we need to roll it out in a significant way,” says Imax CEO Richard Gelfond.

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