Adore Beauty

“It was a process of winning hearts and minds one by one…”

is the founder and CEO of , an online cosmetics retailer. The business was founded in 1999, when Morris was working on the cosmetics counter part-time while attending university. While she loved this work, she realised that for many women, the experience of buying makeup at a department store wasn’t exactly enjoyable. Rather, Morris saw that many felt intimidated instead of empowered as they approached the makeup counters.

Gina had a chat with Kate before the Christmas break to chat about the birth and growth of Adore Beauty, the sale of a stake of the business to Woolworths and buying it back, and supporting women in the Australian space.

You can find Glass on iTunes and Stitcher, or on Startup Daily here.



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