It is easy to be dazzled by a salesperson at the best of times – a shop assistant telling you that yes you definitely look great in that blouse and you should get the matching skirt and shoes to go with it to complete the look, or the car salesman insisting that you won’t be able to find a better price for a one year old Toyota that’s only done 25,000 kilometres anywhere else, and he’ll even throw in some car mats for free! – but when it comes to planning a funeral, few