According to IDG, 35% of companies with effective grow faster year-on-year. However, many still take little notice of  quality or ongoing  management, pushing it into deepest corners to eventually be abandoned and forgotten.

If this sounds like you, it’s time to consider putting data at the top of your business agenda again…

Big Data – a neglected but important aspect of business survival

As stated on Forbes, more data has been created in the past two years than in the entire previous history of the human race. This has led to the phenomenon known as ‘big data’. However, as we know its importance today, things weren’t so peachy a few years back. According to the report from Pricewaterhouse Coopers (PwC), even in 2015, only a small percentage of companies reported effective data management practice.

Moreover, the report found that while 75% of business owners were “making the most of their information assets,” with only 4% were set up for . This was due to lack of tools and in-house knowledge of effective data management, as well as disparate data sources. Overall, 43% of companies surveyed “obtain little tangible benefit from their information,” while 23% “derived no benefit whatsoever”.

The dangers of poor data management 

Having no data strategy is an …

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