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Over the course of the year, the top email templates clicked shifted each quarter for the general categories. The emphasis/most clicked at the beginning of the year in Q1 was on email and account updates.
The volume grew by nearly 50% the second quarter with the emphasis shifting to password changes and security alerts.
Third quarter saw a slight decline of top 10 clicks by about 13% with the emphasis shifting to HR and health care.
And the fourth quarter saw a definite seasonal shift with 34% of templates clicked related to packages.
Social templates clicked remained relatively consistent with LinkedIn a clear stand out and jumping considerably up for Q4. This is typically when people wait to change jobs but start looking for jobs and connections as well.
The main take-away after looking through the data is that people are *really* predictable.
There are basically 4 things that make people click:
- Promise of money: or threat of losing money
- Things that feed your hunger: pizza in most instances, but also the Pumpkin Spice Latte (PSL) in Q4
- Threat of losing something : (non money related): suspicious account activity, benefits, employment status
- Basic curiosity: new contact request, new email, new file, you’ve been tagged in a photo, etc.
Organizations wanting to phish their employees can pull any of these levers and know that they are emulating the basic drivers can cause a “knee-jerk click” reaction for phish prone employees. Similarly, criminals *already know* that these types of subjects will find the softest of targets and serve as an effective vector into an organization.
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