Buying things online can be a frustrating process, especially on mobile. Even if the pages are well designed, there’s a lot of information required: Our contact information, shipping and billing addresses, shipping option and card details. If you’ve ever just given up sometimes, you’re in the majority.
The Baymard Institute took an average across 37 different studies and found that 69% of shopping carts are abandoned.
A typical, long checkout form on mobile.