Buying things can be a frustrating process, especially on mobile. Even if the pages are well designed, there’s a lot of information required: Our contact information, shipping and billing addresses, shipping option and card details. If you’ve ever just given up sometimes, you’re in the majority.
The Baymard Institute took an average across 3 different studies and found that 69% of shopping carts are abandoned.
A typical, long checkout form on mobile.



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