is clearly not what it used to be! Organizations of all types are finding new uses for as part of their digital transformations. Examples abound in every , from jet engines to grocery stores, for data becoming to competitive advantage. I call this new data because it is very different from the financial and ERP data that we are most familiar with. That old data was mostly transactional, and privately captured from internal sources, which drove the client/server revolution. 

New data is both transactional and unstructured, publicly available and privately collected, and its value is derived from the ability to aggregate and analyze it. Loosely speaking we can divide this new data into two categories: big data – large aggregated data sets used for batch analytics – and fast data – data collected from many sources that is used to drive immediate decision making. The big data–fast data paradigm is driving a completely new architecture for data centers (both public and private).

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