This question has always baffled me. When a company like or goes live, how is it possible for them to make sure there is a large enough supply of drivers to maintain the of customers and vice versa (large enough of customers to maintain the supply of drivers).

I understand that it is damn near impossible for on-demand to know every single issue that may arise at the , but I assume there is a preferred practice to at least mitigate these issues to a degree.

The two main cases I am wondering:

  1. An influx of orders come in and there just isn’t a high enough supply of drivers to process every single order.
  2. An influx of driver signups and there just isn’t a high enough demand of customers to make it worthwhile for these drivers.

How do companies like Uber and Postmates a demand and driver supply at the beginning when they don’t know how either side will ?

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