Rockville, Maryland-based Homesnap has come a long way from its days as a consumer-facing app for displaying information about local homes by taking a photo.

While its current app still works this way for prospective buyers, these days its core focus is for U.S. estate agents, and close to 7% of them are said to be using it. The platform is equipped with hard-to-find data that helps them be better at their jobs and they’re paying for it.

In a vote of confidence about its new direction, Homesnap has raised a $14 million Series B round led by Updata Partners, with participation from Moderne Ventures. This brings the total to $32 million, which includes prior from Revolution, the venture firm started by AOL co-founder Steve Case.

Homesnap has registered about 400,000 real estate agents, who use its services to find out things like how long a has been on the market and which agents are associated. The real draw is the real-time MLS listings which make it easier to match buyers and sellers and Homesnap has been able to aggregate this 125 metropolitan areas.

“It’s become a real hit with the ,” CEO John Mazur told TechCrunch. “We’re building a mobile operating system for agents.”

He said they have developed a good relationship with the MLS who pay per agent on a per month basis for the product. Agents are then able to use Homesnap Pro for free.

Agents can also pay Homesnap to run online campaigns for their listings, whether that be on or Google. With all the data readily imported, an ad can be created in under a minute.

And Homesnap has more ideas for monetization. They want to use the funding to further out undisclosed “premium” products.

Featured Image: Phillip Spears/Getty Images UNDER A CC BY 2.0 LICENSE

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