Guidebook, Inc. today announced new Integrations and an Open API to connect event apps with CRM, event registration, and automation software. The Integrations help , sales and event leads eliminate the hassle, errors and overhead of manual data entry to quickly make sense of unstructured event, attendee and engagement data. Now event-driven organizations – especially those in the pharmaceutical, services and technology industries – can maximize their investments in existing SaaS technologies to enhance marketing-assisted sales efforts and more effectively communicate with prospects and customers.

The new out-of-the-box Integrations include Salesforce and Eventbrite, which help organizations without access to a development team to automate tasks and save time when connecting third-party systems to the Guidebook . Also announced today is the Guidebook Open API, which enables development teams to control data flow into and out of Guidebook’s intuitive builder tool.

“Mobile event apps can be the single most important tool to bring structure and insight to the unstructured happenings of an event – everything from interactions to responses to a live poll. But too often, organizations lack the resources to efficiently capture and derive meaning from that data,” said Jeff Lewis, CEO and co-founder of Guidebook. “As companies increasingly look to event data to inform critical marketing and sales decisions, Guidebook Integrations serve as a foundational step to simplify the process and drive consistent, accurate data across the business.”

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