Visually, Brew Town is rendered in beautiful 3D with a modern retro aesthetic. In some ways, it reminds me of Horizon Chase, probably because of the low-poly design. Despite that, Brew Town is still fairly detailed when it comes to the architecture of each building in your brewery, and the world is bright and vivid. As your brewery comes to life one-by-one, tiny little people will populate the area and drive through, so it’s fun to watch it all come together. Animations are smooth and fluid for the most part — I did experience some slow frame rates when I had a lot going on and was furiously tapping away being efficient. There isn’t much going on for the soundtrack, but Brew Town has the realistic sounds of sports games, bars, cars passing by, and glass bottles clinking together.
As you design your own brews, you can customize the bottles with a variety of stickers and decals. There’s a lot to choose from, and each sticker acts as its own layer. Each one can be colored, resized, or even rotated to create your perfect label. Bottle colors and caps can also be personalized with your choice of color, so every brew is special.
Brew Town has you starting from the ground up, and in the beginning you’ll start with Value Hops. As you complete specific goals, you can then upgrade to the next level of hops, but all of your building progress get reset. However, as you increase your choice of hops, they become faster to brew and much more profitable, so it’s completely your call. Rebuilding on the next go takes less time, but you do start over with buildings, which I found annoying.
The process for your brewery is simple, and the game does have a tutorial that explains the basics when you start. Essentially, you’ll have the hops farm, and when hops are ready to be harvested, just tap on them to collect. You can only hold so many hops at a time before it’s full, so keep an eye out on your stock.
The next step is to start brewing. In the beginning of the game, you get a lager, and more brew types are available. However, to get access to other types, you must do research and create or improve a formula to earn a certain amount of profits before they open up. The more you research a formula to improve, the more expensive it becomes to research. With research, you choose a new flavor to add to the formula, then play a little mini-game where you must stop the dial in the designated green areas (or at least close to the marker) to ensure good quality.
The brewing is done with timers. The more profitable a beer is, the more time it takes to brew. You start the game with 50 litre brewhouses, but you can upgrade them to increase their capacity. When it’s done brewing, you send it off to the bottling plant to go into your custom designed or default bottles. Just tap to bottle — it starts with one bottle per tap, but you can increase it through upgrades. Eventually, you’ll also discover the tap-and-hold bottling method, which is another costly upgrade, but you can just long-press once to bottle.
All bottled brews are stored in the warehouse, which you can also upgrade to hold more. You can stock the bar, also upgradeable, to sell a certain number of bottles per minute for profits. Your HQ gets order requests from other businesses, and serves as a decent enough cash generator once you fulfill them. Once your brewery has delivered a certain number of bottles, you can upgrade your HQ.
As you play, you’ll also notice some drones flying around — tap on these for quick cash. There are also pink limos and vans driving around that can get you bottle caps with a tap or some cash if you watch an ad.
Every now and then, you’ll get large requests for sporting events. These orders are special and you only have a certain amount of time to fill the order, but the payoff is worth it, especially if you’re in the more valuable hops territory. When these events happen, you’ll want to make sure all of your brewhouses are brewing the specified brews for the order, and you may want to sell off unwanted brews in warehouse fire sales to make room.
All of the buildings you can build and use in Brew Town can be upgraded. However, they get extremely costly, and that’s why it’s annoying when you move up to a better hops since it all resets. However, you do at least keep your brew formulas, thankfully.
Your farm generates a few hops at a time, but the best way to get more is to play the mini-game, Hop-or-Not. This is like a Tinder for other brew labels that people have designed, and you can rate them with a “Yes” or “No” by swiping or tapping the buttons. While you can be critical, I find it’s better to just give everyone a like so you can quickly accrue more hops, as a few get awarded after every five likes.