We are excited to announce that Gartner has named Localytics a Leader in its 2018 Magic Quadrant evaluation for Mobile Marketing Platforms. If you’re not familiar with Gartner’s Magic Quadrant, it typically evaluates vendors within a particular market segment based on their completeness of vision and ability to execute.
For this evaluation, Gartner says that Leaders “possess the resources and acumen to deliver extensive mobile marketing capabilities guided by a clear, comprehensive view of mobile marketing’s crucial role as the dominant engagement point for customers and prospects. Leaders have executed a substantial number of implementations across a variety of industries. They push their customers toward more advanced states of mobile marketing capabilities. Leaders are equally successful in B2B and B2C marketing scenarios.”
Gartner further states that “mobile interactions now play a dominant role across customer journeys, with mobile marketing platforms enabling marketing leaders to optimize engagements at any touchpoint. Improving customer experience and driving revenue growth are among customer references’ most frequently cited reasons for investing in a mobile marketing platform. Advanced analytics capabilities are emerging as a key point of differentiation. As marketers seek to meet customer demands for real-time mobile engagements, marketing data and analytics are driving platform vendor value and client satisfaction — much of which is dependent on service, support and integration.”
This is exciting recognition from Gartner, and is a testament to our strong position in the market and our strong relationships with our customers. Engaging customers in a meaningful, personalized way on mobile is a big challenge for many enterprises. We bring a unique combination of mobile expertise, technology, marketing cloud integrations and services that help our customers gain more insight about their mobile user and leverage those insights across every touchpoint with users.