Apple’s event this week was all about its new iPhones, which go on sale Sept. 21, and the Apple Watch Series 4. The focus, as is usually the case with Apple, centered largely around consumer uses – health tracking, photography, performance, incredible new OLED screens and the “Liquid Retina” display of the less-expensive iPhone Xr. The on-stage demos centered on audio, still images, video and gaming.
Though the improved hardware will no doubt be important to business users, there was essentially no discussion of enterprise use cases for the devices. And yet they will disrupt multiple industries. In some cases, this disruption will be a continuation of the impact that Apple has already had or re-disruption of industries Apple has already significantly transformed.