Apple’s event this week was all about its new iPhones, which go on sale Sept. 21, and the Watch Series 4. The focus, as is usually the case with , centered largely around consumer uses – health tracking, photography, performance, incredible new OLED screens and the “Liquid Retina” display of the less-expensive Xr. The on-stage demos centered on audio, still images, video and gaming. 

Though the improved hardware will no doubt be important to business users, there was essentially no discussion of enterprise use cases for the . And yet they will multiple . In some cases, this disruption will be a continuation of the impact that Apple has already had or re-disruption of Apple has already significantly transformed. 

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