Flipkart to change seller fee rules for orders below Rs 500Flipkart is set to bring about changes to its structure, which may translate into lower prices for customers in categories such as books and apparel, mainly for orders below Rs 500. The move comes just as Amazon is also set to bring into effect its new fees next week.

had also recently brought about changes to seller fees in November, which had followed seller fee changes in March last year.

The new fees, which are still being finalised, are meant to push items below Rs 500 value, while it had recently also reduced seller commission for items priced below Rs 300 across many categories, in a move to push sellers to lower their pricing.

In the latest restructuring, the fixed fee could be lowered for items valued below Rs 500, while it is also likely to bring further fee reductions for items priced below Rs 300, according to a person aware of the development. Flipkart did not respond to queries.

The products that Flipkart will offer lower fees to sellers for items priced below Rs 300 include Tshirts, phone cases, lingerie, and books. ET had reported last month that Flipkart has been refocusing on the book category and has expanded its catalogue. Flipkart will also bring about some changes in shipping fees.

Amazon had announced several changes to its seller fee structure last month, making it cheaper for sellers to ship locally to increase delivery speed and induce more customer buying, while increasing costs for regional and national shipping. Amazon’s new rates will come into effect on April 1.

Sellers say both Flipkart and Amazon have been changing fee structures over the past few years to keep their rates on par so as to not lose merchants to the other. Some sellers said that lowering commissions will make it profitable to sell lower priced products and sellers will be able to pass the benefits to customers.

However, seller association All India Online Vendors Association said such frequent changes are being brought about by platforms without consultation with sellers and at short notice.



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