If you’ve noticed a considerable increase in the price of in the last few , you can thank (or blame) Amazon, Facebook, and Google. The explosion in growth among hyperscale centers is great if you are a supplier of components to these companies, not so great if you are those same components.

According to DRAMeXchange, a division of market researcher TrendForce, the price of server DRAM will continue to rise as the supply remains tight in the first quarter of this year. The server DRAM market has seen tight supply since the third quarter of last year due to massive construction projects by the data center market, especially the hyperscale data centers, data centers that are bigger than a football field.

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