Every six , Localytics publishes benchmark that showcases trends in app engagement and retention. Like any benchmark, this helps our customers and other mobile marketers gauge the performance of their app.

While analyzing our benchmark data for the second half of 2017, we found a number of compelling data points and compiled them into one, easy-to-read, report. Here’s a snapshot of the must-read for mobile marketers, product marketers and developers in across four key industries.
  • Industry: Business & Technology – Business & Technology apps are seeing a 14% increase in weekly launches since the second half of 2016.
  • Industry: & Entertainment – An increase in media and entertainment app launches brings the average monthly time in app to one hour, minutes, an increase of 6% since the second half of 2016.
  • Industry: Travel & Lifestyle – In the last six months of 2017, we found that travel apps churned 70% of their users and retained 30% after three months.
  • Industry: Retail & eCommerce – In the second half of 2017, retail apps saw three-month user retention increase to 25%, up from 21% in the first half of 2017.

Want to learn more?

Download the 2018 Mobile Benchmark Report to the latest data and best practices that will help you execute a winning mobile strategy. Comparing industry benchmarks is the best way to understand how your app is performing against the market.

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