Every six , Localytics publishes benchmark that showcases trends in engagement and retention. Like any benchmark, this data helps our customers and other mobile marketers gauge the performance of their .

While analyzing our benchmark data for the second half of 2017, we found a number of compelling data points and compiled them into one, easy-to-read, report. Here’s a snapshot of the must-read stats for mobile marketers, product marketers and in across four key industries.
  • Industry: Business & – Business & Technology apps are seeing a 14% increase in weekly launches since the second half of 2016.
  • Industry: Media & Entertainment – An increase in media and entertainment app launches brings the average monthly time in app to one hour, minutes, an increase of 6% since the second half of 2016.
  • Industry: & Lifestyle – In the last six months of 2017, we found that travel apps churned 70% of their users and retained 30% after three months.
  • Industry: Retail & eCommerce – In the second half of 2017, retail apps saw three-month user retention increase to 25%, up from 21% in the first half of 2017.

Want to learn more?

Download the 2018 Mobile Benchmark Report to access the latest data and best practices that will help you execute a winning mobile strategy. Comparing industry benchmarks is the best way to understand how your app is performing against the market.

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