The Results

Duolingo had tested different ad formats, image sizes, designs, and messaging with the goal of increasing click through rate (CTR) without hurting user retention. Through these tests, they found that using large images, calling attention to the visuals of the ad, and fully styling to match Duolingo’s distinctive visual brand delivered the most striking results. For example, Duolingo saw a 101% improvement in ad CTRs and an RPM increase with a single change by switching from small images to larger ones and emphasizing the call-to-action buttons within the ad unit.

Remember to stay on all things by following our Twitter, LinkedIn and Google+ pages.

Posted by Dmitry Mazilo, AdMob Business Development Lead





Source link

LEAVE A REPLY

Please enter your comment!
Please enter your name here