The Seattle startup has reeled in $2.6 million of a larger $3 million round from existing investors like Flying Fish and Archibald Cox, Jr. New investor Anscor, a holding company based in the Philippines, also participated. Total funding in Element Data is now $7.8 million.
The fresh cash will help the year-old company increase sales and marketing efforts for its flagship product, Decision Insights Computing Engine (DICE), which uses artificial intelligence and machine learning to help people make decisions based on a broad range of criteria.
It’s been a busy 2017 for Element Data, which bought three companies this year and now employs 25 people. In April, it acquired the technology and team of PV Cube, a Seattle machine learning startup led by two vets of Microsoft Cortana and Bing. In October, it bought the assets and patents of BehaviorMatrix, a Philadelphia startup that specializes in understanding the emotional responses audiences have to brands. And last month it acquired Auguri Corporation, a small Silicon Valley company that describes itself as “a decision support software platform.”
In July, Element Data closed a $3.5 million funding round, led by Archibald Cox Jr., who also led the company’s $1.7 million seed round in April. Previous investors include former Amazon VP Stephen Lawler, Ad Lightning CEO Scott Moore (formerly of Cheezburger), and a handful of other angels.