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Companies Racing to Take Lead in New AR Market


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January 15, 3:21 pm

( Tomorrow information could be right at our eyeballs. That’s the promise of augmented . Instead of looking back and forth at your smartphone screen for navigation and other situational data, the information would be displayed in your field of vision using glasses.
Tech companies big and small are to take the lead in this new , which is poised to be the next generation of mobile . Apple (AAPL), Microsoft (MSFT) and Google parent Alphabet (GOOGL) are among the tech heavyweights developing products for this new paradigm. The market for augmented reality glasses currently is focused on niche industrial and enterprise . Those usually have a compelling return on investment, making the purchase of headsets that cost a few thousand dollars each worthwhile.

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