Cisco took a step toward improving its mobile family by saying it intended to buy privately held mobile firm for an undisclosed price.

July Systems, founded in 2001, features its flagship product, Proximity MX, that offers what Cisco calls “an enterprise-grade location platform” with features such as instant customer activation, -driven behavioral insights, contextual rules engine and APIs.

The platform works with multiple location technologies such as Wi-Fi, Bluetooth Beacons or GPS to sense the user’s device with or without an app installed. Proximity MX can engage the user with SMS, E-mail or push notifications or trigger a notification to the business user or system via API, SMS or E-mail, July says.    

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