深度探究网易腾讯2017年两大出海巨作:《终结者2》英文版《Rules of Survival》美国首月流水约55万美元,超过《王者荣耀》国际版《Arena of Valor》,吃鸡势头继续高于MOBA

2017年中国手游出海的两大亮点要属网易吃鸡巨作《终结者2: 审判日》英语版《Rules of Survival》和腾讯火热全国的MOBA作品《王者荣耀》北美版《Arena of Valor》。国内两大手游巨头旗下的这两部出海作品均在2017年底高调上线美国市场。《Rules of Survival》自2017年11月中旬上线美国以来,受到玩家热捧,多日夺得美国App Store游戏类单日下载量冠军排名。网易在锁定美国玩家基数之后,于12月6日开始变现,向玩家推出多款“钻石”游戏内花费(In-App Purchases,简称IAP)。而《Arena of Valor》于12月19日正式上线美国以后,立即开始变现。变现一个多月以来,这两款作品在美国的初期表现如何呢?根据对Sensor Tower商店情报Store Intelligence平台数据的分析,我们发现《Rules of Survival》在美国变现首月的App Store及Google Play综合流水达55万美元左右,超过了《Arena of Valor》的首月流水(约46万美元)。同时,《Rules of Survival》近期势头也继续高于《Arena of Valor》,目前在美国的总流水已经超过了100万美元。 初期收入走势:《Rules of Survival》于第二周开始加速,第22天超过《Arena of Valor》 如上文所提到,与腾讯《Arena...

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