Steve Jobs believed should be invisible to the user.

Indeed, its purpose seems better served when it’s more felt—evidenced by how lives are eased and enhanced— than seen.

The notion is at odds with the consuming public’s preoccupation with technology and its ever-tightening grip on our smartphone-tethered, Netflix-streaming, -posting and Amazon- lives.

But amid the digitization of our days is a countervailing consumer craving for a respite, and a yearning for something more than just the convenience and speed afforded by the revolution.



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