Steve Jobs believed should be invisible to the user.

Indeed, its purpose seems better served when itR;s more felt—evidenced by how lives are eased and enhanced— than seen.

The notion is at odds with the consuming public’s preoccupation with technology and its ever-tightening grip on our smartphone-tethered, Netflix-streaming, Facebook-posting and Amazon- lives.

But amid the digitization of our days is a countervailing consumer craving for a respite, and a yearning for something more than just the convenience and speed afforded by the revolution.



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