First, I’m not an expert, so please forgive me if I’m speaking nonsense, but my brother and I are filmmakers and we recently did a kickstarter that failed and although it was very disappointing, it really made me ponder on the fundamental flaw with crowd-sourcing. User Engagement.

Every successful campaign hinges on this because if you don’t have a lot of people watching your campaign and what you’re trying to raise money for, you’ll never raise the money! So, how do you get a crowd? You make content before you make the kickstarter and it’s not just neat little videos promoting your project. It’s actual content, like a youtube channel that gets a lot of viewers or making a show that’s shown on HBO or AMC.

It’s content that will get a lot of user engagement and thus, you can call your to action and get them to fund your kickstarter. But, what if future is able to create digital surrogates of real people using the digital footprints from their interactions with the of Things?

What if these surrogates were so similar to the real person, that their decisions and how they’re called to do things by companies are indistinguishable from the real person? Like, literally digital copies of us that evolve alongside with us. As we change, so do they and companies and the original owners themselves can use these digital surrogates to their advantage, such as kickstarter campaigns or users can have their surrogates shop for them or run their businesses or do whatever side projects they have.

Is such a thing like non-participatory user engagement via AI technology possible and if so what will the negative and positive implications of such a thing be?



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