Apple has posted four new videos on its official Youtube page promoting some of the biggest features of X. The videos titled Opens in the Dark, Knows You When You Change, Introducing Face ID and Animoji Yourself, highlight both Face ID and Animoji features of the flagship .

You can watch the videos below. All three videos have a playful feel but promote some of the most important selling points of iPhone X. With the Face ID videos Apple is trying to establish Face ID as a secure authentication method while also clarifying that it works in the dark. Anyone who has used Face ID knows that it works in full darkness just as good as it does in a lighted room. Another video shows it is capable of recognizing the users even when they change their appearance.

Animoji video promotes the fun karaoke trend that has caught on ever since the device started shipping.

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