Humans are funny creatures who don’t always react in their own best interests, even when faced with good, contrarian data they agree with. For example, most people are far more afraid of flying than of the car ride to the airport, even though the car ride is tens of thousands of times riskier. More people are afraid of getting bitten by a shark at the beach than by their own dog at home, even though being bitten by their dog is hundreds of thousands of times more likely. We just aren’t all that good at reacting appropriately to risks even when we know and believe in the relative likelihood of one versus the other happening.



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