Videos often have a vital role to play in startups, and nowadays sometimes even form the backbone of their content. However in order to be effective, you need to ensure that the video content you’re creating is engaging enough – otherwise, you won’t be able to benefit from it nearly as much as you should.
1. Keep the duration short
The longer a video’s duration is, the more likely that it will hemorrhage viewers as they become bored and click away. Needless to say, that will kill your engagement levels, which is why you should try to keep your videos short – which typically means about a minute or less.
2. Make sure it can be watched without sound
Did you know that lots of people nowadays automatically mute videos, or don’t have their sound turned up? The number of people who watch videos on mute is increasing by leaps and bounds, and you should take that into account and make sure your video’s message can get across just as effectively without sound.
One way to achieve this is to use subtitles in your video, or alternatively, you can lean more heavily on visual elements to convey your message rather than relying on a voiceover.
3. Track, analyze and improve videos
For startups, in particular, there is no ‘one size fits all’ formula that is going to ensure the success of a video. As such it is important that you track the performance of every video, analyze what it did right (or wrong), and then make improvements accordingly. Over time this will help you to slowly but surely create far more engaging videos.
Make no mistake you don’t need to break the bank to create engaging videos for your startup, and if you want you could just use Movavi Screen Capture Studio. It will let you record video on PC from your screen or webcam, or by digitizing VHS tapes, and TV tuners, or importing video footage from AVCHD cameras.
Once you record the footage you need, Movavi Screen Capture Studio will let you edit it as well. With the features in its editor, you could trim out unwanted segments, merge clips together, enhance their quality, add background music, insert captions, and much more.
In short Movavi Screen Capture Studio will provide everything you need to create engaging videos for your startup. It doesn’t matter if you have no prior experience creating video content, as it will make it easy for you to start recording and editing your video right away due to how user-friendly it is.